english-for-designers

Dezi Dezi Koleda

The story began, when Marianna, the head of the organization team of the Deziluze Festival, texted me on FB Messenger:

BUT I had deactivated Facebook at that time so I didn’t answer. So she texted me on Messenger again:

BUT my Facebook was still deactivated so I still didn’t answer. So she called me:

M: Hey Lucy! Why are you ignoring me? :( I wrote you on Messenger many times! :( L: OH NO, Mari! I am very sorry! But don’t take it personally, it was not intentional! I deactivated my Facebook but maybe I forgot to deactivate Facebook Messenger. However I am not using it right now. Tell me, what did you write me there?

THE BRIEF:

Main task: Graphics for Christmas event by Deziluze Festival

Date: 3.12.2021

Place: Pojistka Club, Příbram

Interprets: Young Havel, Pokoj 25, Cringe Prince, Meli, Frain Breeze, Anhum

Formats: FB event cover, FB page cover, Release post, interpret release posts and other posts for social network

Keywords: #christmas #cheesy

And I added for myself: To project the visual style of the festival (colors, motives, typography, and drawing style).

I began to think about it and lay the important question to myself: WHAT DOES THE CHRISTMAS MEAN TO ME? WHAT’S TYPICAL FOR THE (CZECH) CHRISTMAS? And then…

…the magic happened! My phone tinkled with the reminder!

*my mother asked me that time every day what I want for Christmas, and I forgot every day to write it to her so I had to create a reminder.

HEUREEEEEEEEEEEEKAAAAAAAAAAAAAAAAAAAAAAAA!

This is it! The children’s letters to Baby Jesus!

So I made one too.

And than…

…I have created the Christmas version of the iconic festival deer.

And I have stood him in front of the letter.

The reactions were varied. Everyone reacted with a heart! Somebody wrote “Super!”. And someone also “As a stand-alone artwork perfect, but functionally I thought there would be band names and such…”

…GOOD POINT!

But question is, is it neccesary to do it always the same way?

I did the similar with the performers. Each of them has own letter. Each of them was a wish of different imaginary child.

After that I set in motion a short surreal melancholic release animation with…

…hand cut snowflakes!

This project is still running, but current reviews are fabulous. And more are coming. There are some examples:

But children, this fairy tail has no happy end. An ugly state of emergency has arrived and the event must be moved. But even that happens!

MERRY CHRISTMAS!

And see you maybe sometimes in Příbram!